WHAT KIDS WANT EXPANDS WITH PURCHASE OF NEW BUILDING

Northridge, CA - What Kids Want, a diversified U.S. toy manufacturer, has purchased a new building for its corporate headquarters, and will take occupancy in early 2005.

The new location represents a significantly larger work environment for the growing Southern California toy company.  What Kids Want manufactures a wide range of Disney, Nickelodeon, Marvel, Sesame Street and Cabbage Patch Kids - branded toys.  It is also an industry leader in the development and distribution of kids cosmetics and dress-up toys. 

“A rapidly expanding product line requires an enhanced infrastructure, and What Kids Want considers this new location integral to our continued growth and success,” said Tony Najjar of What Kids Want.

What Kids Want will continue to be located in Northridge, CA, approximately thirty minutes from downtown L.A.  The company will take occupancy in March 2005.

In addition to its Northridge, CA corporate headquarters, What Kids Want maintains offices and showrooms in Hong Kong and New York City.  For further information, call 818-775-0375