About What Kids Want

What Kids Want Team

What Kids Want® (WKW) markets a diverse range of quality, innovative toys to retailers throughout the world. Our products include outdoor, active play, seasonal toys, everyday basic toys, musical instruments and dress-up/ role play 

WKW started in 1999, with the What Girls Want ® dress up line and immediately placed products at  all   major  retailers. WKW’s initial entry in seasonal active play toys started through its affiliation with Disney Consumer Products in early 2004. Since then, WKW has become the leader in the licensed active play category. Our license partners include Disney, Nickelodeon, Marvel, Universal Studios, Hasbro, Sanrio,  Zag and Mattel. 

Safety and quality are our #1 priority. In the history of WKW, there have been no product liability claims, injuries or recalls. Furthermore, all of our factories meet rigorous, safety, workers’ rights and labor standards.

WKW products are sold in North America,  Australia , Asia and throughout the world.

WKW’s headquarters are in Southern California. WKW has an office and showroom in Hong Kong.

What Kids Want Hong Kong Team