Northridge, CA - What Kids Want, a diversified U.S. toy manufacturer, has purchased a new building for its corporate headquarters, and will take occupancy in early 2005.

The new location represents a significantly larger work environment for the growing Southern California toy company.  What Kids Want manufactures a wide range of Disney, Nickelodeon, Marvel, Sesame Street and Cabbage Patch Kids - branded toys.  It is also an industry leader in the development and distribution of kids cosmetics and dress-up toys. 

“A rapidly expanding product line requires an enhanced infrastructure, and What Kids Want considers this new location integral to our continued growth and success,” said Tony Najjar of What Kids Want.