IT’S “ACTIVE PLAY,” WITH NICK JR. TOYS FROM WHAT KIDS WANT

Northridge, CA - Nick Jr.’s Dora the Explorer and SpongeBob Square Pants have their day in the sun, and throughout the year, with “active play” toys from What Kids Want ® (WKW). Nick Jr. and WKW have collaborated to develop a full range of Dora and SpongeBob toys, including jump ropes, sidewalk chalk, foam hopscotch and more, each with the unique features and styling perfect for today’s active play kid.

WKW’s Nick Jr. toys are designed for kids, three and up, and available at leading retailers throughout the U.S. and Canada.


What Kids Want is based in Northridge, CA, with offices and showrooms in Hong Kong and New York City.  For information, call 818-775-0375.  For further information on Nick Jr., visit, www.nickjr.com.